Amul is a success story of cooperatives in milk and milk products from _______, which brought in the White Revolution in the country.

Question

Question

This question was previously asked in

SSC GD Constable Previous Year Paper (Held on: 1st December 2021 Shift 2)

Answer 1

The correct answer is Gujarat.

Key Points

Amul was founded in 1946 in Anand, Gujarat with a mission to prevent the exploitation of the farmers by middlemen.
The Gujarat Co-operative Milk Marketing Federation Ltd manages Amul.
Amul spurred the White Revolution in India, which placed India at the highest of milk-producing nations.
Amul is present in over 50 countries, and India alone has quite 7200 exclusive parlors.
In 1999, Amul was awarded the “Best of All” Rajiv Gandhi National Quality Award“ for maintaining the utmost quality in its plants.
Amul has been awarded the Guinness record for the longest-running advertising campaign.

Important Points

White Revolution in India:
- The Government of India initiated Operation Flood known as the White Revolution after witnessing the huge success of the Green Revolution, which resulted in an immense increase in wheat and rice production.
- The white revolution in India started with the motive of accelerating milk production to make the country one of the largest producers of milk in the world.
- It created a national milk grid linking producers throughout India to consumers in over 700 towns and cities and reducing seasonal and regional price variations while ensuring that producers get a serious share of the profit by eliminating the middlemen.
- Today, India is the world’s largest producer of milk, and Dr. Verghese Kurien is known as the father of the White Revolution in India.