Which leading dairy brand from India was set to enter the European market with a launch in Spain by the end of November 2024?

The correct answer is Amul.

Key Points

• Amul, a leading dairy brand from India, is operated by the Gujarat Cooperative Milk Marketing Federation (GCMMF), which is India's largest food product marketing organization.
• Amul is known for its wide range of dairy products, including milk, butter, cheese, ice cream, and ghee, as well as innovative offerings like chocolate and probiotics.
• In 2024, Amul announced its plans to expand to the European market by launching its products in Spain, marking a significant milestone in its global expansion journey.
• The move is part of Amul's strategic intent to increase its global footprint and cater to international consumers with authentic Indian dairy products.
• Amul's international success stems from its high-quality standards and strong cooperative model, which supports millions of Indian farmers.

Additional Information

• Amul Cooperative Model:
  • Amul follows a cooperative business model where farmers are direct stakeholders, ensuring fair pricing and sustainable livelihoods for over 3.6 million milk producers.
  • The model has been instrumental in India's "White Revolution," making India the largest producer of milk globally.
• Global Presence:
  • Amul exports its products to several countries, including the USA, Canada, UAE, Singapore, and now expanding into Europe, demonstrating its global appeal.
• European Dairy Market:
  • Europe is one of the largest and most competitive dairy markets globally, known for its stringent quality standards and consumer demand for diverse dairy products.
• Key Product Innovations:
  • Amul is recognized for its continuous product innovation, such as launching lactose-free milk and introducing regional Indian flavors in its ice creams to cater to diverse consumer needs.
• Brand Legacy:
  • Amul's iconic "Utterly Butterly Delicious" campaign, featuring the Amul girl mascot, is one of the longest-running and most successful advertising campaigns in India.