Which of the following are to be determined to estimate current market demand?

A. Total Market potential

B. Area Market potential

C. Analyse past sales

D. Sales force’s input

E. Market share

Choose the most appropriate answer from the options given below:

The correct answer is A, B and E only.

Key Points A. Total Market potential: Estimating the current market demand involves assessing the total market potential, which represents the maximum demand for a product or service within a specific market. It considers the total number of potential customers and their purchasing power.

B. Area Market potential: Along with the total market potential, determining the area market potential is essential. This involves focusing on a specific geographical area or region and considering factors such as population, demographics, economic conditions, and consumer behavior within that area.

E. Market share: Estimating current market demand also requires analyzing the market share. Market share refers to the percentage or proportion of total market demand that a company or product holds. Monitoring market share helps understand the competitiveness of a business and its position within the market.

The options C. Analyze past sales and D. Sales force's input are not specifically related to estimating current market demand.

C. Analyze past sales: Although analyzing past sales can provide insights into sales trends and patterns, it may not directly determine the current market demand. Past sales data can be used as a reference point, but it should be combined with other factors to estimate current demand accurately.

D. Sales force's input: While input from the sales force can provide valuable information about customer preferences and market conditions, it is not a direct determinant of current market demand. Sales force input is valuable for understanding customer needs and gathering market intelligence but should be considered in conjunction with other factors.

Therefore, the correct options to determine and estimate current market demand are A. Total Market potential, B. Area Market potential, and E. Market share.