Question
Download Solution PDFThe following statements relate to social media. Choose the correct code for the statements being correct or incorrect.
Statement I: Social media does not allow users to interact among themselves.
Statement II : Social media helps facilitate the consumer's decision process by encouraging need recognition, information search, alternative evaluation, purchase and post purchase reviews.
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFThe correct answer is (2) Statement II is correct, but I is incorrect.
Key PointsSocial media are interactive digital technologies including websites and applications that allow people to create and share files through online communities and networks, including information, ideas, career interests, and other ways to communicate.
Important Points
- Social media allow users to interact among themselves.
- It is typically where users first communicate with one another or with the outside community.
- Social media helps facilitate the consumer's decision process by encouraging need recognition, information search, alternative evaluation, likes, dislikes, needs, wants, purchase and popost-purchaseeviews.
Thus, Statement II is correct, but I is incorrect.
Last updated on Jun 6, 2025
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