Question
Download Solution PDFA company should undergo a step-wise process before selecting a final price. Accordingly, arrange the following steps of pricing-policy process to help 'XYZ' company to decide the final price of its product.
(A) Selecting the pricing method.
(B) Examining competitor's costs. prices and offers.
(C) Estimating the demand curve and the probable quantities company will sell at each possible price.
(D) Selecting the pricing objective of the company.
(E) Estimating costs for different levels of output. for different levels of accumulated production experience, and for differentiated marketing offers.
Choose the correct answer from the options given below:
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFImportant Points The steps involved are setting the pricing policy -:
1 Selection of the company's price target.
2 Estimation of the demand curve and the probable quantities that the company will sell at each possible price.
3 Estimating costs for different levels of production. for different levels of accumulated production experience and for differentiated marketing offers.
4 Investigation of competitors' costs, prices and offers.
5 Selection of pricing method.
Last updated on Jun 12, 2025
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