Question
Download Solution PDFWhich of the following are similarities between qualitative and quantitative research?
(A) Data increase
(B) Answering research questions
(C) Relating data analysis to literature
(D) Variation
(E) Use of null hypotheses
Choose the correct answer from the options given below :
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFThe correct answer is (B), (C), (D) only.
Important Points
Qualitative and quantitative research are two different research methods that can be used to investigate various phenomena. Despite their differences, there are some similarities between these two methods, and the options given can be used to determine which of these similarities apply.
Option (B), answering research questions,
- is a similarity that applies to both qualitative and quantitative research. Both methods are used to answer research questions, and the type of question being asked will determine which way is most appropriate.
Option (C), relating data analysis to literature,
- is also a similarity that applies to both methods. Both qualitative and quantitative researchers will typically review relevant literature to inform their research design and analysis.
Option (D), variation,
- is another similarity between these methods. Both methods seek to understand variation in the data, although they may approach this differently.
- In quantitative research, variation may be measured using statistical methods, while in qualitative research, interpretation may be explored through the analysis of themes and patterns.
- Option (A), data increase, and option (E), use of null hypotheses, are not similarities that apply to both methods.
- Data increase is not necessarily a defining feature of either method, as sample sizes can vary depending on the research question and design
- Null hypotheses are more commonly used in quantitative research, as they are often used to test statistical significance. They are not typically used in qualitative research, which focuses on understanding the meaning and context of the data.
Therefore the correct answer is (B), (C), (D) only.
Key Points
Quantitative research | Qualitative Research |
---|---|
Focuses on testing hypotheses and theories | Focuses on exploring ideas and formulating a theory or hypothesis |
Analyzed through math and statistical analysis | Analyzed by summarizing, categorizing, and interpreting |
Mainly expressed in numbers, graphs, and tables | Mainly expressed in words |
Requires many respondents | Requires few respondents |
Closed (multiple choice) questions | Open-ended questions |
Key terms: testing, measurement, objectivity, replicability | Key terms: understanding, context, complexity, subjectivity |
Quantitative research
- Surveys: List closed or multiple choice questions distributed to a sample (online, in person, or over the phone).
- Experiments: Situations in which different types of variables are controlled and manipulated to establish cause-and-effect relationships.
- Observations: Observing subjects in a natural environment where variables can’t be controlled.
Qualitative Research
- Interviews: Asking open-ended questions verbally to respondents.
- Focus groups: Discussion among a group of people about a topic to gather opinions that can be used for further research.
- Ethnography: Participating in a community or organization for an extended period of time to closely observe culture and behavior.
- Literature review: Survey of published works by other authors
Last updated on Jul 21, 2025
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