In the context of CRM, what does the abbreviation SFA stand for?

Customer Relationship Management (CRM) is a process of managing a company's interactions and relationships with customers and potential customers.

Sales Force Automation:

• Sales Force Automation (SFA) is a technique of using software to automate business tasks.
• It is an integrated application of customizable Customer Relationship Management (CRM) tools that automate and streamline inventory, forecasting, leads, forecasting, performance, and analysis.
• SFA is often used interchangeably with CRM; however, CRM does not necessarily imply automation of sales tasks.
• SFA is also known as the sales force management system.
• All SFA systems are built with two core components:
  • Content management system: Tracks customers, contacts, forecasting, activities, sales history and analytics.
  • Sales lead tracking system: Tracks leads and opportunity pipeline data.
• SFA tools include Web-based (hosted CRM) and in-house systems.
• A web-based, hosted CRM, integrates the application service provider (ASP) model with cloud computing and is famous in small organizations without established CRM infrastructures.
• In-house SFA provides greater customization but is more costly than hosted CRM SFA packages.
• SFA is also known as Sales Automation (SA) software or CRM software.  

Therefore, in the context of CRM, the abbreviation SFA stands for Sales Force Automation.