In a CRM database, a set of information stored in a row of the database and pertaining to one customer is called:

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DFCCIL Executive Operating 2018 Official Paper

Answer 1

Customer Relationship Management (CRM) is a process of managing a company's interactions and relationships with customers and potential customers.

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List - I	List - II
Cluster	The cluster function is widely used in CRM. It provides business insights that enable firms to offer specific, personalized services and products to their customers. Clustering is used in a commercial environment for Cross-marketing, cross-selling, deciding media, understanding other goals, etc.
Record	In a CRM database, a set of information stored in a row of the database and pertaining to one customer is called Record. A customer record holds critical data about a customer including the standard data such as name, order data, billing information, and credit information.
Factor	In CRM, factors are agents or representatives that help in achieving organizational goals. People, processes, and technology are the three most important factors of CRM. It is essential to ensure that the process is in place and accounts for the people involved in the organization before selecting the right technology.
Flow	In CRM, the flow starts from typically capturing new leads, and the sales team will then work on these new leads and try to close the deal. It can be done by using CRM features like events, tasks, email marketing, reminder and quotes, etc. Upon close, the CRM flow then moves to projects and operations.

Therefore, in a CRM database, a set of information stored in a row of the database and pertaining to one customer is called Record.