The study of signs and codes is called _______.

The correct answer is "Semiotics".

Key Points

• Semiotics-
  • Semiotics is the study of signs and symbols and their use of interpretation.
  • It is used to inform the receiver of what interpretation he/she should make in regard to the sign tree.

Additional Information

• Bionic-
  • The word bionic, coined by Jack E. Steele in August 1958, is a portmanteau from biology and electronics.
  • Bionics is the application of biological methods and systems found in nature to the study and design of engineering systems and modern technology.
  • It is also referred to as 'biologically inspired engineering'.
• Cybernetics-
  • The term cybernetics comes from the ancient Greek word kybernetikos (“good at steering”), referring to the art of the helmsman.
  • Norbert Wiener characterized cybernetics as concerned with "control and communication in the animal and the machine" which is considered the best definition of cybernetics.
  • The word 'cybernetics' was coined by a research group involving Norbert Wiener and Arturo Rosenblueth in the summer of 1947.
• Almetrics-
  • The term altmetrics was proposed in 2010, which is a generalization of article-level metrics.
  • Altmetrics uses public APIs across platforms to gather data with open scripts and algorithms.