The Service Area Approach was implemented under the purview of

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Official UPSC Civil Services Exam 2019 Prelims Part A
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  1. Integrated Rural Development Programme
  2. Lead Bank Scheme
  3. Mahatma Gandhi National Rural Employment Guarantee Scheme
  4. National Skill Development Mission

Answer (Detailed Solution Below)

Option 2 : Lead Bank Scheme
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The correct answer is the Lead Bank Scheme.

  • Service area approach (SAA) is a developed version of the 'area approach' structure of the Lead Bank Scheme.
  • Under SAA plan each commercial bank / RRB branch in a rural and semi-urban area is designated to serve 15 to 25 villages for the planned and orderly development of the areas.
  • Under the Lead bank Scheme, the service area approach was introduced in 1989 for the planned and orderly development of rural and semi-urban areas.
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