Question
Download Solution PDFReferential framing connects communication media with
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFThe correct answer is Reality.
Referential framing connects communication media with the context or environment in which the message is being conveyed. It refers to the way in which the meaning of a message is shaped by the way in which it is presented or "framed."
Key PointsThe context or environment in which the message is conveyed can include things like the medium being used (e.g. speech, writing, or electronic communication), the audience being addressed, the time and place in which the message is being delivered, and the cultural, social, and political context in which the message is being conveyed. Referential framing connects communication media with reality.
Important PointsReferential framing is important because it helps to shape the way in which a message is understood and interpreted by the audience. It can also affect how the audience perceives the credibility of the source and the message itself. Understanding how referential framing works can help communication professionals to create messages that are more effective in reaching and engaging their intended audience.
Therefore, the correct answer is Reality.
Last updated on Jul 7, 2025
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