Question
Download Solution PDFMatch Set-A with Set-B:
Set A Media |
Set B Transmission/Communication |
a) Audio |
i. Bandwidth |
b) Advertising |
ii. Linear Communication |
c) Internet |
iii. Non-Personal Communication |
d) Newspaper |
iv. Frequency Modulation |
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFThe word media denotes the means of communication with a large number of people spread over communities, cities, or countries through written or printed word or sound and voice or visual images or a combination of these.
- Frequency modulation: Frequency Modulation (FM) is a form of modulation that conveys information over a carrier wave by varying its frequency (contrast this with amplitude modulation, in which the amplitude of the carrier is varied while its frequency remains constant). For example, FM radio broadcasting of an audio sign speaking to voice or music.
- Advertising: It is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media."(Bovee, 1992, p. 7)
- Bandwidth: It depicts the maximum data transfer rate of a network system or the Internet. It quantifies how much data can be sent over a particular association in a given measure of time.
- Linear communication: It is viewed as a one-way process where the sender is the one in particular who sends messages and the beneficiary doesn't give criticism or reaction. A newspaper is an example of Linear communication.
Therefore, Option 3 is the correct answer.
Last updated on Jun 6, 2025
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