In which context, the true effects of mass media communication on mass audience can be understood?

Effects of mass media communication on audience's thoughts, attitudes, and behaviour. 

Key Points

• Mass media is the use of media technologies used to spread information to a large audience. 
• Information can be quickly spread through mass communication to a huge population of people who often avoid the sources of information.
• The media used for mass communication includes radio, television, newspapers, magazines, flyers, etc.
• Information dissemination features diversity and interactivity, and mass media is the dominant trend in media development.
• It influences social life on individuals due to mass media communication on mass audience. 

Thus, in a social context, the true effects of mass media communication on the mass audience can be understood. 

Additional Information

• Mass media communication characteristics are numerous audiences, a variety of audiences, dispersed audiences, and a lack of direct feedback.