Question
Download Solution PDFIn which context, the true effects of mass media communication on mass audience can be understood?
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFEffects of mass media communication on audience's thoughts, attitudes, and behaviour.
Key Points
- Mass media is the use of media technologies used to spread information to a large audience.
- Information can be quickly spread through mass communication to a huge population of people who often avoid the sources of information.
- The media used for mass communication includes radio, television, newspapers, magazines, flyers, etc.
- Information dissemination features diversity and interactivity, and mass media is the dominant trend in media development.
- It influences social life on individuals due to mass media communication on mass audience.
Thus, in a social context, the true effects of mass media communication on the mass audience can be understood.
Additional Information
- Mass media communication characteristics are numerous audiences, a variety of audiences, dispersed audiences, and a lack of direct feedback.
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