In which context, the true effects of mass media communication on mass audience can be understood?

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UGC NET Paper 1: Held on 29 Sep 2022 Shift 2
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  1. Economic
  2. Social
  3. Political
  4. Spiritual

Answer (Detailed Solution Below)

Option 2 : Social
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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50 Questions 100 Marks 60 Mins

Detailed Solution

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Effects of mass media communication on audience's thoughts, attitudes, and behaviour. 

Key Points

  • Mass media is the use of media technologies used to spread information to a large audience. 
  • Information can be quickly spread through mass communication to a huge population of people who often avoid the sources of information.
  • The media used for mass communication includes radio, television, newspapers, magazines, flyers, etc.
  • Information dissemination features diversity and interactivity, and mass media is the dominant trend in media development.
  • It influences social life on individuals due to mass media communication on mass audience. 

Thus, in a social context, the true effects of mass media communication on the mass audience can be understood. 

Additional Information

  • Mass media communication characteristics are numerous audiences, a variety of audiences, dispersed audiences, and a lack of direct feedback. 
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