What is the primary purpose of hashtags in social media?

The correct answer is To mark keywords or topics for easy searchability.

Key Points

• The primary purpose of hashtags in social media is to mark keywords or topics for easy searchability.
• Hashtags are words or phrases preceded by a hash (#) symbol. When you use a hashtag in a social media post, it makes your post searchable by that hashtag.
• This means that people who are interested in that topic can find your post by searching for the hashtag.
• For example, if you post a photo of your cat with the hashtag #cats, people who are interested in cats can find your photo by searching for that hashtag.

Additional InformationHashtags can also be used to:

• Connect with other people who are interested in the same topics.
• Track trends and topics that are popular on social media.
• Promote your brand or business.