Kamya Kajjwal
Brands will deliver personalized experiences across the website, and ads and enable customer data anaysis.
One of the oldest cities in the world, Varanasi is the spiritual capital of India. It offers a deep dive into Hindu rituals and spirituality, with vibrant ghats, temples, and the peaceful Ganges River.
Data privacy is a major concern with more stricter regulations.
The focus will shift to micro and nano users for authentic connections.
Short-form videos (TikTok, Instagram Reels) and live streaming will remain top content formats.
Contextual and first-party data will become essential for targeting ads.