Meta’s founder, Mark Zuckerberg, has been worried for years about Facebook becoming less popular and important in today’s culture.
This was seen in emails from April 2022 between him and Facebook’s head, Tom Alison. These emails were shared in court this week during the U.S. government’s antitrust trial against Meta. According to Business Insider, the emails mostly talked about ways to keep Facebook relevant.
Zuckerberg Worried Facebook Is Losing Its Importance in Today’s Culture
Mark Zuckerberg shared his concerns about Facebook in an email, saying that even though people are still using the app in many places, it feels like Facebook is becoming less important in today’s culture.
The report quoted him saying, “Even though the FB app’s engagement is steady in many places, it feels like its cultural relevance is decreasing quickly and I worry that this may be a leading indicator of future health issues.”
Zuckerberg was so worried that he said even if Instagram and WhatsApp do well, Meta won’t succeed if Facebook doesn’t stay strong.
He also mentioned that the way people make friends on Facebook doesn’t seem exciting anymore. He wrote, “First, a lot of people’s friend graphs are stale and not filled with the people they want to hear from or connect with.”
Zuckerberg Says “Friending” May Be Hurting Facebook’s Popularity
Zuckerberg admitted that he personally is more likely to follow influencers on Instagram or Twitter. He said Facebook might be losing its popularity because it focuses on “friending” people, while other platforms let users simply “follow” others.
Zuckerberg Shared Bold Ideas to Make Facebook Popular Again
Zuckerberg gave Facebook head Tom Alison three ideas to help make Facebook more relevant. One of the ideas was a ‘crazy idea’- to delete everyone’s friends lists and let them start fresh.
He also said Facebook’s focus on groups and communities still needs improvement. He wrote,
“I’m optimistic about community messaging, but after running at groups in FB for several years, I’m not sure how much further we’ll be able to push this.”
These emails were sent just a few months after Facebook launched Reels, its short video feature similar to TikTok.
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